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Category: Competition (Group)
2022 Paperboard Packaging Alliance (PPA) Student Design Challenge: 3rd Place
2022 Paperboard Packaging Council (PPC) People’s Choice Award: Winner

Project Responsibilities: Market Analysis, Strategic Concept Development, Brand Activation, Presentation Design

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"Paper into possibility: our team's journey to eco-friendly and innovative excellence."

In this prestigious competition, hosted by the Paperboard Packaging Alliance (PPA) and the Paperboard Packaging Council (PPC), our team embraced the transformative challenge of redesigning conventional packaging. We developed an innovative packaging structure with robust concept support and branding, entirely substituting plastic components with 100% paperboard.


This project not only demonstrated our team's capacity for innovative and strategic thinking but also underscored our commitment to advancing sustainable packaging solutions. Through comprehensive market research and meticulous strategic concept development, we crafted a paperboard packaging solution that was not only functional but environmentally friendly as well, earning us critical acclaim and top honors in the competition.

*This project is under discussion for commercial opportunities, therefore, further details are confidential at this stage.

DURACYCLE "The Send Back Pack", 2022

Team: Victor Shin, Jessica CamposAna Lucia Parham SantanaNova Lam

Advisors: Prof. Adam Straus, Prof. Sandra Krasovec

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