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Category: CPG - Alcoholic Beverage (Korean Rice Beer)

Project Highlights: Market Analysis, Brand Identity Design, Packaging Design, Brand Activation

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Tradition to Modernity: Gully's Journey


The Gully Company, a traditional Korean Makgeolli distillery, is set to make waves by reintroducing the U.S. to Makgeolli — Korea’s proud and delightful traditional drink.

Founded on the principles of authenticity and innovation, The Gully Company crafts silky, bubbly Makgeolli that not only adheres to traditional methods but also offers modern health benefits through its complex rice fermentation process.

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market research

Gully: Beyond Korean Communities


Until now, in the U.S., Makgeolli had been confined largely to Korean communities. Seizing the opportunity, The Gully Company develop a lighter, more approachable branding aimed at captivating a broader audience in the U.S.

Brand Identity & PDP Development

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Brand Identity & Packaging

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The Gully Company Logo

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Gully Wordmark

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Gully the Tiger, Brand Character

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Brand Activation

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*All concepts, ideas, and designs presented for gully are entirely original,

while the associated brand/company story is fictional and created for creative purposes.

All imagery used is intended for illustrative purposes only and is not intended for commercial use.

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