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Category: CPG - Food (Broth & Seasoning)

Project Highlights: Brand Identity Design, Packaging Design, Brand Activation

Mayak_new logo.png

MAYAK Brand —
Elevating Cooking with Ease by Expanding Recipes

With exponential growth over the past three years, MAYAK Brand is poised to further revolutionize the culinary world. The aim of the brand's refresh is to deepen consumer engagement, foster brand loyalty, and expand the community of adventurous cooks.

Refining MAYAK's brand identity with a modern look, coupled with the strategic decision to broaden its name from 'MAYAK Broth' to 'MAYAK Brand,' underscores the visionary direction in which the brand is headed.

Scroll to see how the brand refreshed its packaging

First, there were few areas for improvements:

Original Packaging-1.png
Original Packaging-5.png

This is how the design refresh was developed

Brand Mark Development


Packaging Development


Meet the new design

New Pack


old pack
new pack


Elevating everyone's pantry with style:
MAYAK's refreshed branding enhances the consumers cooking experience as effortlessly as it elevates every dish.

product line up
shelf set
broth in use
broth book
Brand world

*All concepts, ideas, and designs presented for MAYAK BRAND are entirely original,

while the associated brand/company story is fictional and created for creative purposes.

All imagery used is intended for illustrative purposes only and is not intended for commercial use.

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